Apartment was a high end concept sneaker store established in 2006.

The intention with Apartment was to push the boundaries of what a sneaker store could be, fusing the worlds of streetwear and fashion together.

Apartment succeeded in it's intention reaching the peak of the sneaker rainbow, acquiring Nike's coveted 'Tier 0' account, and being amongst the first retail store to introduce the Australian market to brands like Comme des Garçons, Neighborhood and Head Porter.

A Love Supreme was a community building initiative created with the intention to provide spaces to grow the culture that we loved.

Over the years A Love Supreme threw parties, big and small - ranging in music from soul to house. Working with like minded initiatives like Red Bull Music Academy, Gilles Petersen's Worldwide FM, and larger touring agencies like Astral People and Crown Ruler.

Artist and events promoted included Peanut Butter Wolf, Floating Points, Dam Funk, Theo Parrish, Ron Trent, Marcellus Pittman, 30/70, Azymuth and Marcos Valle.

Ben's Burgers was founded in 2014.

The concept was simple. Deliver the best burgers in the game, with just 3 burgers on the menu, no frills, no adjustments allowed. The concept proved that delivering something with the sole goal of "executing the highest quality possible" as its driving force could work in a fast food soaked commercial market.

Bleachers was an expansion of the Ben's Burgers concept. Expanded to offer a more refined experience then the original casual dining model that Ben's Burgers was famous for. Bleacher's also doubled as a venue that could host music events and support the complementary community building initiatives that were an important part of all our prior businesses dna.

Double Double was a rebranding of the original Apartment concept with a view to incorporate a more gender fluid and elevated retail offering, building on Apartment's original market position to include womenswear and a more sophisticated brand roster.

Emphasis was placed on adjusting the stores tone to appeal to a wider market whilst maintaining what made Apartment a leader in the market.

Progress was made in elevating the stores content, with more cutting edge editorial material, and the successful launch of an in house brand.

199A® was the final form of Apartment. This project pulled together everything that we had learnt from the collective 18 years of retail experience to deliver a world class retail experience.

This iteration of the store pushed even further into experimentation with what the future of retail could be, with both cutting edge in store and online platforms.